project info
Alexander Models Branding
Alexander Models based in China and USA produces models, renderings and animations for architectural companies (mainly retail oriented).
The design needed to appeal to Asian and North American modern architects, with a fresh and clean style. Showing creativity and professionalism to reflect the company values.
The brand focuses on the "north arrow", a graphic element well know by the client, with a 3D effect to express the company input on the creative process.
